About Us

Meet The Team

Juan Peón

Independent Health Insurance Broker – Individual, Family, Self Employed & Small Business PPO Plans.

Juan Peón has been an experienced insurance broker since 2008. Juan founded JP Direct Health in Wylie, Texas, where he helps individuals, families, self-employed professionals, and small businesses explore health insurance options throughout Texas and several other states. He proudly serves his local and surrounding communities in both English and Spanish, helping clients with their health insurance and income protection needs. With 18+ years of experience in insurance, consulting, management, and financial services, Juan brings extensive knowledge and experience to every client relationship.

Why Clients Choose Juan:
18+ Years of Experience | 130+ Five-Star Google Reviews | Multi-Award-Winning | Independent Broker | Licensed in Multiple States | English & Spanish Service | Personalized Guidance Before & After Enrollment.

Juan prides himself on treating his customers with the same care and attention he would give his own family.

“The key to strong, long lasting customer relationships is to do the right thing and the rest will follow.” -Juan Peón

Juan brings extensive product and market knowledge to his clients and specializes in customizing coverage to fit their individual needs and budgets. He offers a variety of health insurance options, including Private Major Medical PPO Plans, Private Indemnity PPO Alternatives, Accident, Cancer, Heart Attack, Stroke, Dental, and other supplemental coverage options.

Juan makes himself available both before and after enrollment to answer questions and provide ongoing guidance. Above all, his goal is to help protect individuals, families, self-employed professionals, and small businesses from unexpected large medical expenses. At JP Direct Health, we are confident Juan can help you find coverage that fits your needs and budget.

You can reach out to him directly:
mobile phone: 214-490-9967
email: juan@jpdirecthealth.com

Allyson Peón

Health & Life Insurance Broker
Allyson Peón has been an experienced insurance professional since 1999. She has a solid educational background, including a degree in Business and holds an AINS Designation. As a licensed Life and Health insurance broker, Allyson is proud to serve as a marketing director, alongside her husband and JP Direct Health owner, Juan Peón. Together, they work to help others with their Life and Health Insurance needs. She has a genuine ambition to use her knowledge and experience to assist individuals, families, self-employed professionals, and small businesses; while helping understand and customize a plan that meets their goals. Her approach to navigating the health system testifies to her integrity, resourcefulness, and dependability.

“We’re all designed with different gifts, talents and treasures. It’s our responsibility to discover them, develop them, and implement them to do the most good.” – Allyson Peón

We at JP Direct Health are confident that Allyson Peón can help you enroll in the plan that works best for your circumstances. We look forward to the opportunity to serve you!

You can reach out to her directly:
mobile phone: 214-476-9376
email: allyson@jpdirecthealth.com

Why Clients Choose Juan:
18+ Years of Experience | 130+ Five-Star Google Reviews | Multi-Award-Winning | Independent Broker | Licensed in Multiple States | English & Spanish Service | Personalized Guidance Before & After Enrollment.

Juan prides himself on treating his customers with the same care and attention he would give his own family.

“The key to strong, long lasting customer relationships is to do the right thing and the rest will follow.” -Juan Peón

Juan brings extensive product and market knowledge to his clients and specializes in customizing coverage to fit their individual needs and budgets. He offers a variety of health insurance options, including Private Major Medical PPO Plans, Private Indemnity PPO Alternatives, Accident, Cancer, Heart Attack, Stroke, Dental, and other supplemental coverage options.

Juan makes himself available both before and after enrollment to answer questions and provide ongoing guidance. Above all, his goal is to help protect individuals, families, self-employed professionals, and small businesses from unexpected large medical expenses. At JP Direct Health, we are confident Juan can help you find coverage that fits your needs and budget.

You can reach out to him directly:
mobile phone: 214-490-9967
email: juan@jpdirecthealth.com

2026 best insurance broker
business rate winner 2026

What Our Customers Say

Over 130 Five-Star Google Reviews

review from Paul F.
review from Deanna W.
review from Susan C.
review from Sean P.
review from Brent B.
review from Positive Resolutions Consulting
review from Mihir W.
review from Rose L Dunn

Posted on Google Google
Patricia M profile picture
Patricia M
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Mr Juan Peon helped my daughter to get the best health insurance for her . He is ver professional, gives good advice and allow to compare among various health insurance options available. This is the second insurance we get from him. Thank Mr Peon
Posted on Google Google
Brad T profile picture
Brad T
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Highly Recommend Juan Peon & JP Direct Health! I cannot say enough great things about Juan Peon and JP Direct Health. Juan genuinely cares about the people he serves, and that commitment comes through in the way he takes the time to listen, answer questions, and make sure people understand their options. What really stands out is the personal attention. In a world where healthcare can sometimes feel rushed, complicated, and impersonal, Juan brings a refreshing approach focused on relationships, accessibility, and actually helping people. Juan is professional, knowledgeable, approachable, and someone who truly wants to make a positive difference for his patients and the community. That kind of dedication is exactly what you want when it comes to something as important as your health. If you’re looking for a more personal approach to healthcare and want someone who will take the time to work with you instead of making you feel like just another number, I highly recommend reaching out to Juan Peon and JP Direct Health.
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Sean P profile picture
Sean P
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★★★★★ I had a great experience working with JP Direct Health to evaluate individual health insurance options after leaving an employer-sponsored medical plan. What I appreciated most was the time they took to explain the differences between COBRA, individual health coverage, PPO network access, and alternative ERISA-based health plan options instead of simply trying to sell me a policy. We reviewed the costs, deductibles, copays, provider network, hospital coverage, and how the plan would work for my wife and me based on how we actually use healthcare. I ultimately selected the $500 Copay plan using the PHCS PPO network. Before enrolling, we were able to confirm that our primary care doctors and my wife's OB/GYN were participating providers, which was very important to us. The process was straightforward, the explanations were clear, and I felt like I was able to make an informed decision rather than just choosing the cheapest health insurance option. If you're self-employed, leaving employer coverage, comparing COBRA, or looking for an individual or family health insurance alternative, I would definitely recommend speaking with JP Direct Health.
Posted on Google Google
Ahmed M profile picture
Ahmed M
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Smooth!
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Julie G profile picture
Julie G
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Juan was extremely helpful, patient and knowledgeable. He answered all my questions and was flexable on time spent on phone calls. I look forward to getting started with my new health plan!
Posted on Google Google
Carol S profile picture
Carol S
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I highly recommend JP Direct Health for individual insurance. Juan is patient, kind, and extremely knowledgeable. He has gone above and beyond to answer my many questions, explain “insurance” in layman’s terms, and provide a plan that makes sense for me and my budget. I couldn’t be more pleased.
Posted on Google Google
BreAnn H profile picture
BreAnn H
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Juan was extremely helpful, friendly, and responsive. He got back to me with a quote right away and spent over an hour on the phone with me the next day answering all my questions in detail. He got us set up quickly and has continued to help with follow up questions along the way. He is very knowledgeable and easy to talk to. He breaks everything down in a way that makes sense to people like me who don’t have experience with private insurance. He helped our family compare multiple plans and pick the best one based on our needs when I was overwhelmed and unsure. I would highly recommend Juan to anyone!
Posted on Google Google
Matthew C profile picture
Matthew C
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Juan is personable and highly knowledgeable about his field and is the hands down choice for your insurance needs!
Posted on Google Google
Alicin M profile picture
Alicin M
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Juan was incredibly helpful in guiding me through setting up my first hospital indemnity plan. He explained everything clearly, answered all my questions with patience, and made the entire process simple and stress-free. I really appreciate his professionalism and knowledge.

Hear Directly From the Founder

Watch the video to learn more from Juan!

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Affordable & Personalized Coverage For Individuals, Families, Self Employed and Small Businesses.